THE RIGHT FIRST IMPRESSION IS WORTH ITS WEIGHT IN GOLD
There are several critical steps involved in the painstaking process of creating gold foil business cards – each of which adds a layer of construction to the final, finished article. The exact layers used depend on the desired result and the colour of the background card – as an example, a printed colour background would demand 5 layers – first, the paper; second, the colour background; third, a material we know in the business as soft touch laminate; fourth, black ink is applied and fifth (and finally) the foil is overlaid.
The creation of gold foil business cards demands skilled printers, the right methods and modern technologies – anything less and the end result may not do your corporate identity justice.
The gold standard in business card design
It’s a timeless question – what separates luxury business cards, from bog-standard, likely to lead straight to the bin, business cards? The simplest answer is to carefully consider three elements: the base material (known technically as ‘substrate’), the design and the finish.
Let us start with the base – where it all begins. Far from being restricted only to options of thickness and card textures, we are able to work with materials that span from wood, to leather and onto plastics.
Leading onwards, let’s look to the design, and allow us to be blunt – your business card needs a talented, professionally-trained graphic designer, nothing less will do. They say a picture paints a thousand words, so we’ll allow our portfolio to do the talking on this point.
Now for the finish. Imagine high-shine with varnish or spot UV; free your thinking with cut die, which can create rounded corners or layered, 3D designs; creatively folded cards or text and images raised up or recessed in, with business card embossing or debossing. These are just some of the finishes possible when using a high-end printer such as OK PRINT.
A final point of note is that gold foil business cards can only be created from a design layout in vector format. If you’re unsure as to what this means or whether your design is in vector, speak with our team – we’re always on hand to advise and guide.
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